ETERNITEA

The purpose of this project was to create an abstract mark branding for a company. When designing this herbal tea brand’s logo, I wanted to focus on conveying the feelings of calm, connectivity, and mindfulness.

Fall 2022

San Diego State University

Sketches

Pattern Exploration

Moodboard

Final Logo

Colors + Fonts

Pantone 7676

R189 G179 B209

#BDB3D1

C25 M27 Y4 K0

Pantone 5777

R161 G164 B103

#231F20

C39 M26 Y71 K2

Application