Jonathan Hoefler

When Martha Stewart Living asked us to develop a new typeface for the magazine, it seemed that a slab serif could answer much of the brief. A slab could be personable, straightforward, and credible, though it would take special effort to also make it pretty, hard-working, and frank. The result is a typeface that’s well-mannered, easy to work with, and inviting to read.

Martha Stewart Living magazine, October 2002 issue

Martha Stewart Living magazine, January 2004 issue

Explorations

Color + Font

#00763B Tint: 35%